Why is Business So Hard?

Video intent: to explain business strategy with concrete examples

If you have an idea for a business, you can pretty much guarantee someone else is already doing it, or at least trying to do it. That's why I think it's so silly people come up with these 'great ideas' they don't want to tell anyone about for fear that they'll steal them.

Ideas have very little value; it's PROVEN ideas, and PROVEN execution that matter. That's why Facebook won't bother stealing your idea until after you've got millions of dollars in venture capital / 100,000+ regular users.

If you come up with a good idea, and execute it well, validating your business model, other competitors will copy it and try to steal your market share and squeeze your profits. You have to think about how you'll prevent your future competitors from doing this, by positioning and differentiating yourself in the market.